Know your numbers

What is a lead
worth to you?

Use your actual results where possible. These are scenarios, not predicted campaign results.

Average job revenue ($)Gross margin before marketing (%)Lead-to-sold-job rate (%)Total acquisition cost per lead ($)

Break-even acquisition spend per lead

Acquisition cost per sold job

Gross profit per job after acquisition

Break-even excludes overhead, taxes, and target profit. Include fees and advertising in acquisition spend. Positive gross profit is not net profit.

Your next stage of growth

Let’s talk about your next jobs.

Tell us your trade, service area, and capacity. We’ll discuss whether a lead program fits your business.